Top features apt for your CMS requirements
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Whether you have a corporate site, healthcare site, banking site, auto dealer site, restaurant website, retail store page, or a hotel website – there are certain aspects you can utilize to generate high traffic onto your websites. This article will discuss the key features that are apt for your content management system (CMS) needs. These key features will assist you in maximizing your webpage’s revenue for voice search, mobile technology, and next-gen SEO, among others.
Importance of Content Management System
A content management system (CMS) can be utilized for creating and managing your digital content. Employing CMS assists in:
- Enabling users to manage the design and content of a webpage, without the need for programming knowledge
- Create and manage complex attributes at a large scale with minimal resources
The features of CMS vary across platforms, and hence, it is important to look out for a CMS which fulfills your business requirements and helps you achieve your goals or targets. This holds especially for large organizations that invest heavily in SEO technology. Selecting an appropriate platform that has SEO-friendly aspects gives you a competitive advantage.
We have compiled some of the most important features required for your CMS requirements to help you drive results and generate traffic for your business.
Top 10 CMS Features to Increase Revenue and Traffic
A CMS should ensure that you can manage your tasks seamlessly via an intuitive dashboard. It should include features for reviewing performance analytics, installing modules and plugins, tracking user activity, monitoring threats, and scheduling content. An intuitive dashboard will help users navigate easily and perform complex tasks with ease.
A CMS can provide you with a template that can be used as a base and then worked upon, saving you the hassle of creating a page or post from scratch every time you wish to put out new content. Templates provide you with a consistent look and feel across your website, and at the same time, simplify your process of publishing. Hence, you should make sure that these templates are responsive to make your site optimized across devices.
Effective Publishing Tools
To create and publish your content seamlessly, you will need an effective content editor. Effective publishing tools can enable you to add forms, CTAs, videos, and images to your content, and rearrange them within the publishing interface. These tools can help you create compelling click-worthy content and, hence, drive up your website traffic.
It is highly like that an organization will have a team for publishing content. This very reason underlines the importance of publishing controls. It helps immensely establish workflow by assigning different employees with a certain level of access within the CMS. This established smooth workflow can assist in the creation, approval, and release of varied creative assets.
Built-in SEO Tools
There are tons of beautiful websites, which cannot convert since users cannot find them. A built-in SEO tool in CMS helps optimize your content and increases your chances of ranking high on a results page of a search engine. A high ranking helps generate more traffic on the website, hence assisting in converting many visitors.
Once you have successfully generated website traffic, it is time that you convert these visitors into loyal customers. This is where marketing tools come into the picture. Tools for bots, live chat, email, and ads management, among others, are vital for your business. These tools can assist you in nurturing your customers via a personalized experience, which they will cherish.
An effective CMS should ensure that you get important insights such as where your target audience is based, the different devices they are using, how they react to varied content on a different device, and what forms of content are most loved. Such detailed information helps you curate your content strategy and formulate novel paths to gain a larger market share.
The CMS available in the market offers varied features and an array of amazing functionality. However, irrespective of these features, there will always be some features that the CMS might not have. Hence, it is very important to procure a robust CMS which offers multiple integrations and ad-ons.
In today’s technological age, having security helps protect your brand reputation, customers, and your organization’s vital data. Here are a few questions you can ask while evaluating the security on your CMS platform:
- Is it equipped with a security team? And if it is equipped with such a team, then does the team comprise employees or members?
- Does it come with included SSL, or do you need to procure an SSL certificate separately?
- Is the CMS platform equipped with a content delivery network (CDN) to prevent DDoS attacks?
It is essential to consider different forms of support offered by the platform for critical and non-critical situations while evaluating CMS platforms’ support. Here are a few questions you can ask while evaluating the support potential of a CMS platform:
- Is it equipped with open-source communities?
- Is it equipped with live phone support?
- Does it have support available 24/7?
It is important to understand your competitors’ CMS platforms and conduct thorough research before choosing a platform. In-depth reading and learning about the CMS platforms will help you arrive at a CMS platform, which best suits your needs and requirements. For example, security requirements, technical expertise, and customizability preferences, among others.