3 Quickest ways to launch MVP to the market in 3 months
Subscribe to our monthly email newsletter to stay up to date with the latest news, articles and stories.
The delay in the launch has been the death of many ideas and companies. If you are working on your dream product and are contemplating when and how to launch it, this is the article for you. The cemetery of startups is a dump of prototypes, ideas, and sometimes even full-fledged MVPs (Minimum Viable Product) that never saw a day in the industry. Even the best of them were beaten to the dust by an equally good but a faster counterpart.
This is where the timing of your product launch becomes imperative. While you recklessly engineer your product to the verge of paralysis, another company may launch a semi-done MVP and win the market. It mind sounds insensitive, but this is what the fate is of many ideas that end up in the startup cemetery.
And that is exactly the kind of circumstance that you should avoid. There is no point to make an absolutely perfect, dream of a product that nobody knows or has heard about. You could be a developer, a dreamer, an entrepreneur who is driven towards perfection. But let’s face the truth- there is no such thing as the ‘perfect’ time to launch.
How to quickly prepare your MVP for a launch?
Sure, you have your reasons as to why your MVP is not ready to be launched in the market. And rest assured, we are here to get rid of your reasons for you. The industry is competitive and timing is key. So here are three ways how you can quickly prepare your MVP for its glorious launch.
● Focus on customer results instead of perfecting the product
The product is your brainchild, and, understandably, you want it to be perfect. However, the game of a winner MVP is not perfection, but reception. Think about what the customer would expect from your product, and not how your product will achieve that feat. You need a viable product, even when it is not pristine and perfect.
If your product can get things done- whether it is automated or you have a bunch of people making it happen. Remember that before you launch your MVP, your first concern should be to get rid of customer friction. The customers would not care about the procedures as long as they are receiving their results or services. Once your product can prove its mettle to its client base, you would have plenty of opportunities to upgrade your products as per your customer response.
● Don’t lose sleep for the small errors, but solve the vital ones
Your passion for your vision might pressure you to present an immaculate product. But truth being said; you can never get rid of all of the bugs and errors. No matter how spotless your product is, there is a good chance something will go wrong just before the launch. And of course, a couple of things might go wrong immediately after it has been launched, and then a few more after that.
Thus, you need to weigh the worst outcomes and measure them against the kind and amount of risk it poses to your business. When it comes to solving errors, you must prioritize. Things like customer privacy, safety, and convenience deserve to be solved more than the color scheme and interface designs. This is not to quote that those small risks will never surface. But remember, you are not needed to cross bridges that you haven’t arrived at yet.
● Launch the pilot with a restricted clientele
This is the mantra to swear by when it comes to launching an MVP. Never launch without a pilot version, and always limit the target audience while you are at it. Even if you think that your original product has survived all apprehensions, precautions, and tests- you do not want to take a chance to mess up your months and years of hard work. It is better to sacrifice a pilot instead of the original gem of a product over a set of small errors. Limiting your customer group might sound impossible but on the contrary, it is pretty easy.
You can make your product invite-only, or launch it in several selected companies or organizations. Another way you could restrict your target audience is by launching it in a specific geographical location only. The limited pilot is the perfect answer to your MVP woes. Because even if it turns out to be a total disaster, you can always limit and control the damage and start again since your scope was limited to start with.
With these ways in mind, you can safely launch your MVP and have multiple options for the future. If it goes well, you have a customer-response database to base your innovations on for the final product. If it goes back, you again have a database, a limited scope to undo or control the damage, and a lot of possibilities to swing in for success again.